EmailSuccess Acceptable Use Policy

This document (previously known as Ethical Code) describes the Acceptable Use Policy for the EmailSuccess solution.


The Acceptable Use Policy contains provisions that every customer must share, promote and follow.

We would like to specify that the Acceptable Use Policy does not mean that the databases or contents carried by the customer through the software are approved from a legal point of view. The company just wants to reiterate mere rules for the protection of its business and of the performances of the services offered: in any case, the customer is still obliged to obtain any type of authorization required to use the databases and to send the content on landing pages linked to sent messages.


CE000 – Any defamatory content that promotes or divulges directly or indirectly illegal activities in violation of criminal, civil or administrative laws

CE001 – Discrimination against groups of people, ethnicity, nationality, skin color, religion, disability, gender, age, sexual orientation, sexual identity

CE002 – Incitement to self-harm and violence against people, animals, other people’s things, public goods, or institutions, at any territorial level

CE003 – Pornographic content (text, images, or other particular situations)

CE004 – Pornographic Services

CE006 – Prostitution and escort services

CE007 – Obscene language and blasphemy

CE008 – Political or non-political instigation towards racism, violence, riot, crime, etc.

CE012 – Sales or promotion of medicines, supplements, weight loss products or illicit drugs that are not approved by the laws in force in the countries of destination of the messages

CE020 – Loans offered by entities different from banking, insurance or financial companies or different from financial and insurance intermediaries governed by applicable law as well as financial agents and loan brokers

CE023 – False advertising

CE024 – Clairvoyant or medium services

CE026 – Introduction of viruses, malware, and all kinds of code that could be harmful or dangerous

CE025 – Use of content containing third party copyright material or material that is subject to other third party proprietary rights (including rights of privacy or rights of publicity) without a valid license, authorization, consent and/or permission from the legitimate right holder (or licensor)

CE027 – Any promotional activities containing third party distinctive signs and trademarks, whether or not these are counterfeit, modified and/or able to lead to a likelihood of confusion with trademarks and distinctive signs of companies, third party products and/or services or liable to mislead the public, in the absence of a legitimate authorization, license or other valid permit allowing a lawful use of the same from the legitimate right holders (or licensors) of their moral rights and the rights of economic exploitation

CE051 – Message not attributable to the consent

CE052 – Message with a generic sender/alias and/or subject line that makes it impossible to identify the person or entity on whose behalf the message is being sent

CE053 – Advertising/promotion of third-party services for trading activities

CE054 – Advertising/promotion of pyramid schemes, models or systems and multi-level marketing on behalf of third parties

CE055 – Use of invalid, non-existing or anonymous domains

CE057 – Fake comments and/or testimonials

CE058 – Use of subject and/or content that simulate responses to sent messages (eg. «RE: … » or «FWD: … »)

CE059 – Transmission of content that could in any way damage third parties, particularly minors


CE029 – Without prior explicit consent by the contact (data subject), where necessary according to the applicable regulation

CE061 – Contacts coming from data sources which do not feature adequate measures for preventing abuse by automated systems (e.g. form not protected by CAPTCHA)

CE031 – Purchased from third parties

CE032 – Lent/Donated

CE035 – Public lists

CE036 – Harvesting

CE038 – B2C customers without consent

CE040 – Unused for more than 12 months

CE041 – Containing spam-traps

CE044 – Unrecognizable unsubscribe link, lack of indications about unsubscription or about origin / consent supervisor

CE046 – Unsubscribe link not working

CE048 – Failure to manage abuse report within the legal deadlines

CE049 – Failure to demonstrate evidence of consent upon request

CE060 – Distribution lists and newsgroups

Acceptable Use Policy ultima modifica: 2020-01-20T13:09:23+01:00 da niccolo.milazzo